Tuesday, April 13, 2010


I made this as a modification to a previous logo I did. This one is simpler and the client asked for either a less realistic looking dog, or a pawprint. I thought the pawprint would work nicely as the counters in the P and R.  I left this as a completely black and white logo because:
          a. Logos should be able to work in black and white for print purposes
          b. I'm not sure that it needs color, but that is something that I could easily add.

I think this one is successful because it is simple and graphic. I don't think logos should be very illustrative. They lose legibility at smaller sizes.

Here is the original logo that I drew that I modified to get the latest one:

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