Friday, November 20, 2009

Package Design

Our latest assignment was to create a box for a product design.
I used illustrator and made a spaghetti Box.

I made a fake spaghetti company that makes whole wheat pasta.  To make the name, I looked up the translation of various words in italian.  My favorite was intero grano, which means "whole wheat".  I varied that to make up the word Granneterro, my pasta company.

The imagery on the box is wheat, and it has very natural, robust, earthy colors to go along with the tone of the product.  The box comes complete with cooking directions and nutritional facts.

I really enjoyed doing this project. :)

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