I made this as a modification to a previous logo I did. This one is simpler and the client asked for either a less realistic looking dog, or a pawprint. I thought the pawprint would work nicely as the counters in the P and R. I left this as a completely black and white logo because:
a. Logos should be able to work in black and white for print purposes
b. I'm not sure that it needs color, but that is something that I could easily add.
I think this one is successful because it is simple and graphic. I don't think logos should be very illustrative. They lose legibility at smaller sizes.
Here is the original logo that I drew that I modified to get the latest one:
link to original post http://adammendala.blogspot.com/2010/02/logos-for-ohio-puppy-rescue.html
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